MBS

Global sports ambitions point to MBS' evolving conception of Saudi First leadership


Issue 1171 - 16 Jun 2023 | 12 minute read

The multi-billion-dollar revamp of Saudi Arabia's domestic football league and the merger of the Saudi-backed Liv Golf with the more established PGA Tour represent the next step in Crown Prince Mohammed Bin Salman (MBS)'s strategy to make Saudi Arabia a central player in an emerging new world order, and himself a popular leader.

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