Saudi Arabia: Ad campaign against abuse of women

Saudi Arabia has launched its first advertising campaign against the abuse of women, with a striking poster of a women, in niqab, with one bruised eye. The damaged eye, peeping through the black fabric that covers all of her body and most of her face, is paired with the slogan: “What is hidden is greater – together, fighting violence against women”. A more idiomatic translation might be “the tip of the iceberg”; an English version of the poster read: “Some things can’t be covered, fighting women’s abuse together”.